Sweaty Betty is a global activewear female brand empowering young girls and women. They are deeply established in the UK, the USA and Australia.

I worked as a digital designer specialised in social media, helping the brand developing a strategic global branding execution purposefully placing emphasis on building a recognisable and consistent brand presence.

The selected works focus on new product campaigns, evergreen content and the Halle Berry x Sweaty Betty The rē•spin Edit collaboration campaign.